I think the Belgian RS site has the price from around Euro 25,000. So yeah, roughly £22,000 list price here I'd imagine...
It'l be interesting to see the options list like Litchy said. They've pushed the price up into the next bracket really as the Focus ST is around the same amount. So they must be bloody confident. Plus that Nissan lump, love it or hate it, is going to be so so so tunable. I was reading on Pistonheads that the gearbox is a Getrag unit too? If that's the case then we might all be eating humble pie in six months time. The more info that comes out, the more it starts to sound like it has a bit of potential.