Found his explanation:
"To be honest with you, power coat is the DEVILS COATING! if its apply right it can give a really nice very durablefinish, but generally its used in industry for a quick cheap coating and has texturing. The main problem with power coat is the limited range of colours, and you cant match wheels to the car bodywork.
Its also the WORST thing ever to remove should you want to strip and start again. Id always use a 2K finish over power coat........"