Ferrari XX. Program

Ferrari have great business sense. You own the car or really you own the priviledge to drive the car you were invited to buy. More money than sense or a great opportunity to have?
 
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LOCKE said:
Ferrari have great business sense. You own the car or really you own the priviledge to drive the car you were invited to buy. More money than sense or a great opportunity to have?
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As you say Colin, very clever marketing from Ferrari. It comes across as more of an 'ownership experience', rather than just owning a car. Definitely a great opportunity if you have the means (which I imagine a lot of us would love the chance to have).

Not too dissimilar to owning a lot of RenaultSports.... if you show brand loyalty they'll lend a hand when the gearbox goes pop :tearsofjoy:
 
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