The answer is; it's subjective to your budget. I say Swissvax is damn hard to beat in terms of quality, aesthetics, and ease of use, but to many people it is sinply too expensive. I am really loving Mitchell & King waxes at the moment, they are infact making me a bespoke wax (as I have already shown), but even their regular range is simply fantastic, very Zymol-esque!!