Yeah but thats not the reason why Punter#1 will part with 15k of his money because he wants to buy something "French". Its because he wants a sporty, performance hatch.
Yeah but thats not the reason why Punter#1 will part with 15k of his money because he wants to buy something "French". Its because he wants a sporty, performance hatch.
Terrible advert imo, the car is hot enough to be eye pleaseing, should have jsut had the usual Thierry henry saying, what is va va voom, like the old skool adverts with some fancy top gear style filming.
And I work at a major Market research company (not in a research capacity)!
Generally though it doesn't reinforce a message, do new news, or show any memorable qualities that would help a brand bond with a consumer. A prime automotive example is BMW's 15 year running "Ultimate Driving Machine" message.
As much as I hate to say it, the Chesney set were better (Chesney, Zombie and School)