Door Seals

My door seals on both sides of the car are now not working as they should. There is the sound of air coming through and you can feel a slight draught (mainly on the motorways)

I was wondering if there is anything out there better than the standard door seals, I've looked at my seals and they look fine, no wear or tear on them, they feel very soft but not sure if they were like that beforehand.

Just wondering if anyone else has had similar problems and gone for something other than standard replacement