Dealer parts quote...

I am a little confused, I just called into my local dealer to ask for a price for rear pads for the 200.

He tells me £103 and shows me it on screen...I am confused, how on earth are they giving me this price when online I have been asked for £38 for rear oem pads?

What gives?
 
change of part number and the price has gone up for some reason...unsure whats changed but for that price I would want calipers as well as fitting!!!
 
So this price is accurate from the dealer?!

When was the change in part no? That is crazy!